Emma Grede Net Worth

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What is Emma Grede’s Net Worth in 2024?

As of 2024, Emma Grede’s net worth is estimated to be around $70 million. This is largely accumulated from her success as the CEO and co-founder of the fashion brand, Good American, and her other ventures in the fashion industry. Her brand, which she co-founded with celebrity Khloe Kardashian, made headlines for generating $1 million in sales on its first day and has only grown since.

Grede’s strategic marketing and inclusivity-focused designs have proven lucrative, creating a powerful consumer base that appreciates the representation of diverse body types. The brand’s popularity among the celebrities also significantly contributes to its success, helping to boost Grede’s overall net worth.

Early Life of Emma Grede

Emma Grede was born on September 19, 1982, in London, England. Raised in a working-class family, her parents worked hard to provide for their family and instilled a strong work ethic in Grede from a young age. She attended the University of the Arts, London, where she studied fashion design, setting the foundation for her successful career in the fashion industry.

Grede’s introduction to the fashion industry came at an early age, starting with internships at popular fashion brands during her teenage years. These experiences allowed her to understand the intricate dynamics of the industry, which would later prove invaluable in her career. She found her passion in marketing and branding, appreciating the blend of creativity and strategy that was required to build successful brands.


Emma Grede’s career trajectory took a significant leap when she co-founded Good American with Khloe Kardashian in 2016. The denim-focused fashion brand quickly gained recognition for its inclusive sizing, catering to a wide range of body types. With Grede at the helm, Good American achieved immediate success, with sales reaching $1 million on the first day.

Her strategic approach to marketing and her commitment to inclusivity have been instrumental in the brand’s success, making her a recognized figure in the industry. Today, Grede’s influence extends beyond Good American as she continues to champion inclusivity in fashion.

Personal Life

Emma Grede

Emma Grede is married to Jens Grede, a Swedish entrepreneur who co-founded the Saturday Group and Frame Denim. The couple has two children. They split their time between Los Angeles and London. Emma is known for keeping her private life relatively quiet, focusing public attention more on her work and her causes.

Awards and Recognitions

Grede’s contributions to the fashion industry have earned her several awards and recognitions. In 2019, she was named one of the Most Powerful Women in Business by Forbes. She has also received accolades for her work promoting body positivity, including recognition from the Body Confidence Awards. Her commitment to inclusivity in fashion has been widely recognized, shaping her reputation as a leader in the industry.

Other Ventures

Besides Good American, Emma Grede is known for her role as a founding member of the Women’s Empowerment group “The Fifteen Percent Pledge,” which encourages retailers to commit 15% of their shelf space to Black-owned businesses. This initiative highlights Grede’s dedication to inclusivity and equality not just in fashion but in business as a whole.

How has Emma Grede spent her wealth?

Emma Grede has used her wealth both to enjoy a luxurious lifestyle and to contribute to causes close to her heart. She and her family live in a beautiful home in Los Angeles, and they also maintain a residence in London.

In terms of her philanthropy, she is known for her generous donations to various charitable organizations. She’s particularly passionate about causes related to women’s empowerment and inclusivity. A prime example of this is her work with “The Fifteen Percent Pledge,” where she not only gives her time but also substantial financial support.

Grede is also passionate about investing in up-and-coming brands and supporting aspiring designers. She regularly offers mentorship and financial backing to promising individuals within the industry.

Beyond this, Grede spends money on travel and experiences, believing in the importance of creating lasting memories and learning from different cultures. This global perspective influences her approach to fashion and business, contributing to her overall success.

Did Emma Grede had/have any crypto investments? and if so, what are they?

There are no public records of Emma Grede having any investments in cryptocurrency. While many celebrities and business personalities have dipped their toes into this digital asset class, it is not publicly known if Grede is among them. Her public investment focus has largely been directed towards traditional business ventures, particularly within the fashion industry.


How did Emma Grede start her career?

Emma Grede began her career in fashion as a teenager with internships at notable fashion brands. She studied fashion design at the University of the Arts, London, and soon found her niche in marketing and branding. Her big break came in 2016 when she co-founded Good American with Khloe Kardashian.

Who is Emma Grede married to?

Emma Grede is married to Jens Grede, a Swedish entrepreneur who is a co-founder of the Saturday Group and Frame Denim. They have two children together.

What is Good American?

Good American is a denim-focused fashion brand that Emma Grede co-founded with Khloe Kardashian in 2016. The brand is known for its commitment to inclusivity, offering a wide range of sizes to accommodate diverse body types.

What causes does Emma Grede support?

Emma Grede is passionate about women’s empowerment and inclusivity. She is a founding member of “The Fifteen Percent Pledge,” an initiative that encourages retailers to dedicate 15% of shelf space to Black-owned businesses. She also supports various charities related to these causes.

What is Emma Grede’s approach to fashion?

Emma Grede’s approach to fashion centers on inclusivity and representation. She believes in creating clothes that people of all body types can wear and feel good in. This is reflected in her brand, Good American, which offers a broad size range and focuses on flattering diverse body types.


Emma Grede, with a net worth of $70 million as of 2024, is a fashion entrepreneur known for co-founding Good American with Khloe Kardashian. Born in London, she began her career with fashion internships and then struck gold with Good American’s inclusive denim line. Married to Jens Grede, she balances her personal life with numerous ventures, including “The Fifteen Percent Pledge.” She spends her wealth on her lifestyle, philanthropy, and supporting aspiring designers. As of 2024, no public records indicate crypto investments by Grede. Her career is marked by a commitment to inclusivity, empowering women, and supporting Black-owned businesses.

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